The small businesses face many challenges every day trying to grow in this online world increasingly crowded. An even truer notion when it comes to positioning in search engines. How can you compete with much larger brands that have considerable SEO budgets? It is because in addition to the strong competition, almost everyone uses the same tricks. So excelling is more difficult than ever. However, there are certain platforms and established websites that seem to hide the secrets of success by Common Sense SEO for SMEs. They are always ranked at the top of Google results and dominate their niche market.
These are usually the sites of reviews and/or comparison of services. The reference website to find the perfect destination for your vacation, it has extensive user reviews and offers you the possibility to compare destinations before making a decision. Common Sense SEO consultants will investigate where your target audience seeks information to plan the best marketing strategy, be there and know what content we need to make your client fall in love, both to enter the web and to continue browsing.
Let’s take a look at the main SEO secrets by Common Sense SEO for SMEs that hide behind review websites and let’s see how you can apply similar tactics to your own website.
- Create Landing Pages for different locations
Location plays a vital role in personalizing the content of your website and local SEO efforts. People have more and more knowledge about how to search the web and expect to receive the most relevant results for their local area. Local landing pages can help you attract more right customers to your business because by targeting your ads to specific locations, you’re narrowing down the group of people you’re likely to attract to your website. To make the most of this tactic, create a list of relevant local keywords and develop a series of independent home pages on your website that meets the needs of these keywords.
Google’s algorithm prioritizes local results, therefore, it follows the best local SEO practices, such as the geolocation of these relevant keywords, and your website could rise to the top of the rankings. You’ll see that almost all review and comparison websites have locally relevant Landing Pages to categorize their content, especially if your industry is location-based, such as travel or food.
- Use the opinions of your customers in the search results
The statistics make it clear: 90% of consumers will read online reviews before deciding whether they want to do business with you or not. They trust the comments of a stranger more than they trust in your marketing messages. So, the more positive reviews your company has, the greater the chances that users will trust you. Now you are wondering what is the connection between the reviews and SEO for SMEs, well, the Common Sense SEO reviews can be the deciding factor when a user hesitates to click or not. In addition, Google understands the work of reviews in the decision-making process, so it has added the ability to filter local search results based on the opinions of different users.
That way, when you use Google Maps, the tool shows you the companies that have positive ratings. These reviews of Google customers also appear in the search results if you have your web page properly configured. If you want to get a great advantage over your competitors, then learn to manage your customers’ reviews.
- Write relevant pages to attract links
Content, as we all know, can attract links. And quality links are an important factor in the ranking of your website in the search results. That’s what makes review pages such a valuable strategy for SEO performance of your website. They include informative articles or detailed guides that can generate traffic and links. Make sure your content is relevant to your business and has the potential to rank for a search term that is worthwhile. Use Google Trends or the AdWords keyword planner to find popular topics related to your industry and provide useful and shareable content on your website to attract links.
- Take advantage of user-generated content
Creating high-quality content on a regular basis may seem like a daunting task. So, why not let your audience takes away some work? Each content that your audience creates, from reviews to comments through guest articles, can help you advance your Common Sense SEO efforts for SMEs. The content generated by users not only helps you to better understand your customers but also can increase your brand image and confidence in the face of your audience.
There are many sites that are the best example of this when it comes to comparison websites. Not only do they have a detailed system of customer reviews, but they also have a question and answer platform for each restaurant, location or vacation rental on their website. This produces a huge amount of valuable content and search capability that Google takes note of.
- Use a footer to add links to key pages
The footer of your website is like a second menu bar that users will use to navigate your content. Therefore, if you have something that you want them to see, be sure to link it in this section. The good thing about the footer is that it shows on each page without being intrusive. Therefore, if you have key pages on your website that you wish to classify, add this internal link, without needing to cover the screen and ruin the user experience. Make sure that the footer has a friendly design and is easy to read. The last thing you want is to put hundreds of links in a small section that is impossible to read. Choose the links to your footer properly, but above all, do not forget them.
If you are not sure where to start when it comes to Common Sense SEO for SMEs, why do not you take note of the great websites that are already doing well? These six tips and tactics of SEO comparison websites and reviews are the perfect starting point for your new and improved SEO strategy for SMEs. Keep in mind that, after all, each of these tactics revolves around a simple principle: the user experience.